Ma2.1 Essay Example | Topics and Well Written Essays - 5000 words

Ma2.1 - Essay ExampleHolzner (2006) found that Dell, from its rattling early years of stock, focused on offering computers as quickly as possible and with great quality services (p. 4- 6). With its basic marketing strategy of go direct and its marketing objective of providing clients with striking value and superior quality computers, Dell could rank 34 in the Fortune 500 companies by 2008. It employs more than 63,000 employees in more than 150 countries.This question score is an attempt to analyze the marketing strategies cosmos adopted by Dell Inc in recent years. Rather than describing the strategies that are implemented by Dell, this gather of research work provides an in-depth analysis of why and how these strategies helped Dell success in its business and achieve its goals. This research work helps let out the strategic perspectives and theoretical approaches that explain how Dell made the success explanation. This work identifies most important strategic methods adop ted by Dell including direct business model, Virtual integration, customization and customer focus and these strategies are detailed in order to examine how these strategies can help a business in its success path.This research work is an analysis of international strategy from the example of Dell. Dell has been considered to be a model and illuminating example for successful company with effective international strategies. Not fair one strategy, but a number of strategies are virtually integrated in the business story of Dell. This research work identifies certain international management and marketing strategies of Dell including go direct, issue chain management, customer focus, customization and virtual integration.Dells go direct model remains to be a powerful strategic tool that not only eliminates the middle men expenses, but, helps the company find and meet specific